Richard G. (Rick) Ebel
Rick
Ebel is principal of Glenrich Business Studies, a
marketing communications and research company in
Until
his retirement in 1995, Ebel had been for 26 years director/marketing
communications for Promotional Products Association International (PPAI), an
Irving, Texas-based trade association. There he directed media dialogue with
the Association’s consumer, corporate, member and college publics.
Previously
he had held communications positions with the National Association of Community
Pharmacists and the National Moving & Storage Association. He has also been
an editor and reporter for business publications and daily newspapers.
Ebel
has a bachelor’s degree in journalism from
A
frequent contributor to business and trade publications, Ebel has authored sections of Handbook
of Sales Promotion (McGraw-Hill), Sales
Promotion Handbook (Dartnell) and Best Promotional Tactics (Dartnell). Books he has written include business histories
and Brand Compassing, an assessment
of brand advertising and its challenges and opportunities in the 21st Century.
He is an editorial board member for Journal
of Promotion Management.
Phone/fax: 541-738-0480
Email: glenrichbiz@yahoo.com